Salix Creative

Speedo

Speedo had three items on their wish list: 1. Update their brand voice. 2. Tell a great performance story. 3. Create an engaging packaging system that’s consistent across multiple selling channels. Done, done and done.

Sample Copy

First in the water. Any water.

When we say that we’re first in the water, we’re not just talking about the pool. We’re talking barrier reef, hidden coves, the blue lagoon–there’s cool stuff to see out there, and we make the gear to see it best. Speedo® snorkeling products offer great visibility, stay-dry comfort, and high-performance innovations you won’t find anywhere else. So grab your new Speedo gear and dive in; the water’s fine.

The deep dive:

What’s so great about Speedo snorkeling equipment? Dive-quality construction, ergonomic fit, superior clarity–and that’s just for starters. For the whole performance story, here’s a point-by-point introduction to your new Speedo gear:

Shatter-resistant lens enhances safety and offers a clear view
Adjustable head strap provides snug, custom fit
Splash-resistant snorkel helps keep water out while swimming
Hypoallergenic, ergonomic mouthpiece lets kids breathe easy
Short-blade dive fin offers outstanding comfort and power