A provision of the Affordable Care Act requires every state to create an online health insurance exchange where individuals and employers can shop for coverage. As a result, Cover Oregon was born.
The challenge was to take a complicated, politically charged topic and present it in a simple, meaningful way. To do it, I hit the road and got great stories from Oregonians who shared their feelings about health care reform. Their insights helped establish authenticity for the brand and allowed me to develop compelling content for the site.